El Yucateco Hot Sauce 

This redesign was made so that El Yucateco could be displayed with a bottle/package design that takes on a more modern approach rather than its old outdated design.

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Before and After

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Color Palette + Typography

Colors reflect both the sauce’s heat and traditional Mexican/South American culture.

The main El Yucateco font, inspired by the iconic El Coyote restaurant, adds a vintage touch to the branding.

Gustave Dore Brochure >